Here is one area that will be on the blink at he dawn of Y2K: a backlight flashes to illuminate changeable inserts. Celebrate the New Year, a birthday or holiday, promote your business with Billboard hats.

Each hat comes with five inserts: Y2K, Happy Birthday, Merry X-mas!, Super Dad, Happy Anniversary. Or order a single custom insert for the same price.

Great for trade show give-aways, corporate sports teams, special events (we gave them out at my mother-in-laws 80th birthday party with a "Super Mom" insert).

Hats are all cotton, adjustable. These are substantial hats -- not the cheapies with mesh.

Choice of colors: All-Black, All-Navy, Tan with Black Brim, Blue with Red Brim, Royal Blue with Black Brim.

Backlight can be set for always on, for blinking or off. Uses 2 AAA batteries, included.

Shipped Priority Mail, $3.75 (same price, up to three hats; add $1.25 per additional 3 hats). MasterCard and Visa welcome or send  money order. Personal check held five days. Or consider payment with i-Check for fast shipping.